© 2025 Whybconsult

L'OREAL


OVER 8 YEARS OF COLLABORATION

WITH the BRAND:

  • Launched and promoted
    products through PR
    in the media
  • Created localized
    materials based on insights
  • Conducted effective
    work with influencers
  • Provided full PR support
    for launches
  • Adapted global strategies
    to the Russian market
  • Formed a loyal media pool
  • Held presentations and press events
  • Concluded long-term
    projects with ambassadors
  • Influencer marketing
    Kérastase Curl Manifesto
  • Media coverage
    Kérastase
  • Influencer marketing
    L'Oréal Paris Make Up
  • Comprehensive PR
    Redken
  • Influencer marketing
    Kérastase Curl Manifesto
  • Media coverage
    Kérastase
  • Influencer marketing
    L'Oréal Paris Make Up
  • Comprehensive PR
    Redken

RESULTS

  • L’OREAL PROFESSIONNEL PARIS
    MAINTAINING THE #1 BRAND POSITION

    in terms of media mentions among
    hair care brands in the categories
    of “care,” “coloring,” “styling products,”
    and “image”
  • KERASTASE
    MAINTAINING THE #1 BRAND POSITION

    in terms of media mentions
    among brands in the “Hair Care”
    category.
  • PRIZE PLACES
    in international competitions
  • PARIS FASHION WEEK
    participation
L’Oreal Professionnal Paris

MEDIA COVERAGE
OF THE HAIR CARE PRODUCT LINE
  • TASK
    Ensure constant brand presence
    in the media and shape positive perception
  • HOW WE DID IT
    We developed a strategic media plan based on the brand's business objectives and the specifics of the media market.

    To ensure sustained audience interest, we initiated relevant news stories and incorporated them into the media agenda.

    Special attention was paid
    to working with journalists
    and editors—we built long-term relationships, provided exclusive information, and accompanied them at every stage of their interaction with the brand.

    This approach allowed us not only to appear in the media, but also to create a comprehensive information flow around the L'Oréal Professionnel Paris product line.
  • RESULTS FOR
    1 MONTH
    530 000
    Media circulation

    198 432 900
    Digital media reach

    PUBLICATIONS
    Marie Claire, HELLO, The Voice Mag etc.
TASK

Ensure constant brand presence
in the media and shape positive perception
HOW WE DID IT

We developed a strategic media plan based on the brand's business objectives and the specifics of the media market.

To ensure sustained audience interest, we initiated relevant news stories and incorporated them into the media agenda.

Special attention was paid to working with journalists
and editors—we built long-term relationships, provided exclusive information, and accompanied them at every stage of their interaction with the brand.

This approach allowed us not only to appear in the media, but also to create a comprehensive information flow around the L'Oréal Professionnel Paris product line.
RESULTS FOR
1 MONTH


530 000
Media circulation


198 432 900
Digital media reach


PUBLICATIONS
Marie Claire, HELLO, The Voice Mag etc.