© 2025 Whybconsult

O'STIN

fashionable casual clothing, convenient online shopping,
and over 600 retail stores

O'STIN

fashionable casual clothing, convenient online shopping,
and over 600 retail stores
  • Developed a brand promotion strategy
  • Brand positioning updated
  • Systematically built relationships
    with federal and regional media outlets, Telegram channels and influencers
  • Organized full PR support for the launch
    of new collections, store openings, joint projects and campaigns, sales
    and seasonal promotions
  • Collected expert comments from brand representatives
  • Held dozens of events for media
    and influencers
  • Recorded results
    and key performance metrics
  • Press tour
  • Siding of perfumes
  • Media Day
  • Tour of
    the Grand Theater

RESULTS

  • MORE THAN 2,500 MENTIONS
    in the media and tags of influencers in print and digital media, Telegram during the first year
  • IMAGE
    increased audience loyalty and strengthened our reputation in the media space
O'STIN

FIRST PRESS TOUR
IN SUPPORT OF THE LIMITED EDITION COLLECTION "CRAFTS"
  • TASK
    To highlight the launch of
    a limited-edition collection inspired by Russian embroidery traditions and create unique content around the brand.
  • HOW WE DID IT
    We conceived and organized the first-ever O'STIN press tour.

    Vologda, the heart of Russian lacemaking, was chosen as the venue.

    Bloggers, journalists, and friends of the brand participated in the tour, who were able to personally experience the region's cultural heritage and crafts.

    We organized master classes, tours, and atmospheric activities over three days that inspired participants to create vibrant publications and unique content that revealed the collection's history through storytelling.
  • RESULTS
    505 382
    Media coverage

    19 845 080
    Social media reach
TASK

To highlight the launch of a limited-edition collection inspired
by Russian embroidery traditions and create unique content
around the brand.
HOW WE DID IT

We conceived and organized the first-ever O'STIN press tour.

Vologda, the heart of Russian lacemaking, was chosen as the venue.

Bloggers, journalists, and friends of the brand participated in the tour, who were able to personally experience the region's cultural heritage and crafts.

We organized master classes, tours, and atmospheric activities over three days that inspired participants to create vibrant publications and unique content that revealed the collection's history through storytelling.

RESULTS


505 382
Media coverage


19 845 080
Social media reach